Lookers to Bookers will not be just another general marketing book. It will give tour and activity operators the tools required to market their business.
United Kingdom (PRUnderground) January 18th, 2019
Chris Torres, Director of the Tourism Marketing Agency, is creating something that has never been attempted for the tour and activity sector — at least not to this scale. Lookers to Bookers will help tour operators grow their businesses and their revenue.
Lookers to Bookers will not be just another general marketing book. It will be a crystallisation of Chris Torres’ 26 years of marketing knowledge, and 13 years in the tourism marketing sector, into one practical resource.
Chris explains what Lookers To Bookers can bring to the industry…
“Many marketing books are great at saying what you should do but they often don’t provide you with the tools to actually make practical changes.
Lookers to Bookers will, of course, advise you on what you should be doing, but it will also include practical worksheets and guides to help you take your newly acquired insight and turn it into an increased customer base and, ultimately, increased revenue.”
Chris has built up a client base that is truly international, with around 80% of clients based outside of the UK, where he is based. He has also worked with some of the biggest players in the industry, including Gray Line – the oldest and largest sightseeing company in the world.
“I have helped clients all over Europe, The Americas, Asia, and even Antarctica! This broad range of clients has been challenging and exciting; it has helped me and my team develop considerable knowledge and expertise in a huge variety of different destinations and tourism markets.”
Chris has won numerous awards over the years including Scottish Businessman of the Year in 2018. He also speaks at numerous tourism events, such as Arival, the Scottish Tourism Alliance, several Gray Line conferences, and Landing Madrid.
Chris is also known within the industry by help many tour and activity providers by providing lots of free marketing advice though his online channel, The Digital Tourism Show, which he makes available on a dedicated Facebook group. He has produced over 200 videos on the Digital Tourism Show so far; all members have unlimited access to these videos.
Lookers To Bookers will also be accompanied by online videos, so you readers can take in the information at a rate that suits you, helping you fully understand how the advice I provide can be used within your tour and activity business.
This book will be self published in April 2019 and is available to pre-order in Indiegogo.
About Chris Torres of Tourism Marketing Agency
Chris Torres is a Brand and Digital Tourism expert with over 26 years’ industry knowledge and speaks at
many tourism events worldwide, offering his advice and guidance on how travel, tourism and destination businesses can gain brand recognition and increase bookings.
Original Press Release.