Natural Fragrance: Does It Have to Smell Like Dirt?

By: PRLog
Luxury Eco Beauty Brand Launches First Line of Parfum Pur on March 16
BERKELEY, Calif. - March 15, 2016 - PRLog -- We've all foraged in the green beauty aisle and uncovered scents that leave something to be desired. And department store perfumes are notorious for leaving the olfactory palate overwhelmed. Enter Call of the Vialed, specializing in "aromatherapeutic perfume, sans the smell of dirt or dirty ingredients." The brand announced the premiere of its four-piece line of fine fragrance today.

Purchases of the Parfum Pur can be made exclusively online at starting March 16. The product lineup includes four scents: Vialed Flower, Vialed Momentum, Vialed Hush, and Vialed Dream. "This highly edited lineup covers a large range of what people want to smell like," says Owner and Perfumer Lauren Blevins in a statement. Each will be available in two sizes: the low profile .23 Fl. Oz. with wand applicator is $65, and the tall .33 Fl. Oz. with roll-on applicator is $80.

Blevins has been a perfumer since 2012, and says each fragrance is inspired by the natural power of plants. "What makes the market challenging are the prevailing 'shoulds' of perfume, which include traditions that grandfathered the use of harsh solvents, animal testing, and carcinogens. Call of the Vialed is proud to be completely vegan, and free of fillers, gluten, phthalates, and parabens." Ingredients include eco beauty standbys like essential oils and resins.

Call of the Vialed was founded this month, and will be launching seasonal ancillaries in the future. Explore the brand at

Lauren Blevins

Photos: (Click photo to enlarge)

Call of the Vialed Logo Vialed Hush- Both Sizes Vialed Dream Vialed Flower

Read Full Story - Natural Fragrance: Does It Have to Smell Like Dirt? | More news from this source

Press release distribution by PRLog

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.