PureFunds ISE Cyber Security ETF (ticker: HACK) Declared ETF Innovative Product of the Year at the Fund Action ETF Performance Awards 2016

PureFunds® and ISE ETF Ventures today announced that the PureFunds ISE Cyber Security® ETF (ticker: HACK) earned three awards in the Flows Category – ETF Innovative Product of the Year, Best ETF Specialist, and ETF Newcomer of the Year – at the inaugural Fund Action ETF Performance Awards. HACK, the first cyber security ETF, launched in November 2014 and tracks the ISE Cyber Security® Index (index ticker: HXR).

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“We are grateful that HACK has been recognized by the Fund Action ETF Performance Awards as a leading ETF in this rapidly growing industry,” said Andrew Chanin, CEO of PureFunds. “The PureFunds ISE Cyber Security ETF is an example of our important collaboration with ISE ETF Ventures and our other esteemed partners. We proudly share these accomplishments with them and thank them for their support.”

Added Kris Monaco, Head of ISE ETF Ventures, “It is an honor to have HACK named as the recipient of three Fund Action ETF Performance Awards. We believe that a strong investment concept, combined with thorough research, enables new market participants to create an ETF that benefits investors of all types. ISE ETF Ventures is proud of its Cyber Security index, its role in HACK's success, and its position as an advocate for all new entrants."

Sam Masucci, founder and CEO of ETF Managers Group said, “We have been working with our partners at PureFunds and ISE ETF Ventures for more than three years developing and introducing innovative ETF products into the market. HACK is a great example of the benefits of partners from complimentary disciplines working together to create something truly market changing. I look forward to many years of collaboration and product innovation from our partnership.”

The Fund Action ETF Performance Awards recognizes ETFs that possessed the best performance and fastest growth for the twelve months ending September 2015. A full list of winners is available here.

About PureFunds

As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in- demand niche sectors through Pure-Play ETFs. We are a New York City based research and business management firm, serving as the Manager and/or Sponsor to the suite of PureFunds ETFs. We aim to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were many ETF issuers and products in the marketplace, specific thematic investments that the market desired were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to develop these concepts into tradable products.

With vast experience in global equity investing and ETF trading, we have a refreshing and alternative insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to meet the needs of investors and traders alike.

About ISE ETF Ventures

The ISE ETF Ventures team is dedicated to creating and supporting innovative indexes that track growing industries, emerging technologies and markets, and packaged trading strategies. Their index design expertise includes a diverse range of asset classes and instrument types including global equities, fixed income, currencies, futures and options. ISE ETF Ventures partners with issuers to launch unique exchange traded products (ETPs) such as exchange traded funds (ETFs), exchange traded notes (ETNs) and other similar product types. They also provide capital for the start-up and ongoing backstopping of new ETPs. Partners are able to leverage ISE ETF Ventures’ global experience and broad network of industry participants in order to grow their ETP presence as well as reduce risk and increase product issuance. Total assets under management for ETPs tied to ISE ETF Ventures is approximately $3 billion.

As part of the International Securities Exchange Holdings, Inc. (ISE Holdings), operator of three U.S. options exchanges, ISE ETF Ventures’ indexing experts are nimble, flexible and entrepreneurial with a track record of creating distinctive, out-of-the-box ideas. ISE ETF Ventures is operated by ISE Holdings, which is a member of Eurex Group, and together they operate one of the largest transatlantic derivatives marketplaces. Eurex Group is owned by Deutsche Börse AG (Xetra: DB1).

For the latest information and updates, connect with ISE ETF Ventures on Twitter (@ISEexchange) and LinkedIn (www.LinkedIn.com/company/ise), or visit www.ise.com/etfventures.

About Factor Advisors

Factor Advisors LLC is a wholly owned subsidiary of Exchange Traded Managers Group LLC (ETF Managers Group), a leading Exchange Traded Funds (ETF) private label services company. ETF Managers Group offers a full range of ETF product services to the asset management community including commodity pool ETPs as well as both active and passive ETF funds. The services provided include product operations, regulatory, financial and compliance management. ETF Managers Group offers active marketing and dedicated wholesale services for all ETF product types.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ statutory and summary prospectus, which may be obtained by calling 1-877-756-PURE (1.877.756.7873), or by visiting www.PureFunds.com. Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. The fund is concentrated in technology-related companies face intense competition, both domestically and internationally, which may have an adverse effect on profit margins. Such companies may have limited product lines, markets, financial resources or personnel. The products of such companies may face obsolescence due to rapid technological developments, frequent new product introduction, unpredictable changes in growth rates, competition for the services of qualified personnel, and competition from foreign competitors with lower production costs. Technology companies are heavily dependent on patent and intellectual property rights. The loss or impairment of these rights may adversely affect the profitability of these companies. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. The Funds are non-diversified, meaning they may concentrate its assets in fewer individual holdings than a diversified fund.

Investments in smaller companies tend to have limited liquidity and greater price volatility than large-capitalization companies. Diversification does not assure a profit or protect against a loss in a declining market. The Fund’s return may not match or achieve a high degree of correlation with the return of the ISE Cyber Security® Index. To the extent the Fund utilizes a sampling approach, it may experience tracking error to a greater extent than if the Fund had sought to replicate the ISE Cyber Security® Index. Fund holdings may not equal 100% due to rounding.

The ISE Cyber Security® Index provides a benchmark for investors interested in tracking companies actively involved in providing cyber security technology and services. The Index uses a market capitalization weighted allocation across the infrastructure provider and service provider categorizations as well as an equal weighted allocation methodology for all components within each sector allocation. Index components are reviewed semi-annually for eligibility, and the weights are reset accordingly. The Index was created and is maintained by ISE ETF Ventures. An investment cannot be made directly in an index. Fund holdings and sector allocations are subject to change at any time and should not be considered recommendations to buy or sell any security.

Factor Advisors, LLC serves as the investment adviser and Penserra Capital Management, LLC serves as sub advisor to the fund. ETF Manager’s Group is the parent company of Factor Advisors, LLC.

PureFunds are distributed by ALPS Distributors, Inc. which is not affiliated with Factor Advisors, LLC, or any of its affiliates, or the sub advisor. Sam Masucci and Andrew Chanin are registered representatives of ALPS Distributors, Inc.

SDJ000185 Expires 6/30/16


Gregory FCA
Leah Katsanis, 610-228-2117

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