UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D. C.   20549
_________________

FORM 10-Q
______________
(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 27, 2015
¨  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Commission File Number 1-6682
_______________

HASBRO, INC.
(Exact name of registrant as specified in its charter)

Rhode Island
05-0155090
(State of Incorporation)
(I.R.S. Employer Identification No.)

1027 Newport Avenue, Pawtucket, Rhode Island  02861
(Address of Principal Executive Offices, Including Zip Code)
 
(401) 431-8697
(Registrant's Telephone Number, Including Area Code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes R No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes R No 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer  R
Accelerated filer 
Non-accelerated filer (Do not check if a smaller reporting company) 
Smaller reporting Company

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).         Yes  No  R

The number of shares of Common Stock, par value $.50 per share, outstanding as of October 19, 2015 was 124,623,554.



PART I. FINANCIAL INFORMATION

Item 1. Financial Statements.


HASBRO, INC. AND SUBSIDIARIES
Consolidated Balance Sheets
(Thousands of Dollars Except Share Data)
(Unaudited)
   
September 27, 2015
   
September 28, 2014
   
December 28, 2014
 
ASSETS
           
Current assets
           
Cash and cash equivalents
 
$
551,292
     
452,184
     
893,167
 
Accounts receivable, less allowance for doubtful accounts of $16,200, $21,100 and $15,900
   
1,390,274
     
1,314,022
     
1,094,673
 
Inventories
   
447,090
     
499,150
     
339,572
 
Prepaid expenses and other current assets
   
389,460
     
380,833
     
391,688
 
Total current assets
   
2,778,116
     
2,646,189
     
2,719,100
 
                         
Property, plant and equipment, less accumulated depreciation of $358,100, $513,700 and $508,600
   
219,656
     
228,019
     
237,489
 
                         
Other assets
                       
Goodwill
   
592,781
     
593,719
     
593,438
 
Other intangibles, net, accumulated amortization of $832,900, $782,900 and $797,500
   
289,200
     
337,894
     
324,528
 
Other
   
700,493
     
702,981
     
657,587
 
Total other assets
   
1,582,474
     
1,634,594
     
1,575,553
 
                         
Total assets
 
$
4,580,246
     
4,508,802
     
4,532,142
 

 
HASBRO, INC. AND SUBSIDIARIES
Consolidated Balance Sheets (continued)
(Thousands of Dollars Except Share Data)
(Unaudited)

LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND SHAREHOLDERS' EQUITY
 
September 27, 2015
   
September 28, 2014
   
December 28, 2014
 
Current liabilities
           
Short-term borrowings
 
$
113,970
     
78,023
     
252,481
 
Accounts payable
   
282,772
     
284,023
     
212,549
 
Accrued liabilities
   
653,754
     
651,982
     
609,904
 
Total current liabilities
   
1,050,496
     
1,014,028
     
1,074,934
 
                         
Long-term debt
   
1,559,895
     
1,559,895
     
1,559,895
 
Other liabilities
   
385,845
     
392,366
     
388,919
 
Total liabilities
   
2,996,236
     
2,966,289
     
3,023,748
 
                         
Redeemable noncontrolling interests
   
41,173
     
43,949
     
42,730
 
                         
Shareholders' equity
                       
Preference stock of $2.50 par value. Authorized 5,000,000 shares; none issued
   
-
     
-
     
-
 
Common stock of $.50 par value. Authorized 600,000,000 shares; issued 209,694,630
   
104,847
     
104,847
     
104,847
 
Additional paid-in capital
   
863,543
     
786,329
     
806,265
 
Retained earnings
   
3,733,995
     
3,513,546
     
3,630,072
 
Accumulated other comprehensive loss
   
(126,185
)
   
(36,805
)
   
(95,454
)
Treasury stock, at cost; 84,987,076 shares at September 27, 2015; 83,535,298 shares at September 28, 2014; and 85,168,478 shares at December 28, 2014
   
(3,033,363
)
   
(2,869,353
)
   
(2,980,066
)
Total shareholders' equity
   
1,542,837
     
1,498,564
     
1,465,664
 
                         
Total liabilities, redeemable noncontrolling interests and shareholders' equity
 
$
4,580,246
     
4,508,802
     
4,532,142
 

See accompanying condensed notes to consolidated financial statements.



HASBRO, INC. AND SUBSIDIARIES
Consolidated Statements of Operations
(Thousands of Dollars Except Per Share Data)
(Unaudited)

   
Quarter Ended
   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
Net revenues
 
$
1,470,997
     
1,469,899
     
2,982,155
     
2,978,614
 
Costs and expenses:
                               
Cost of sales
   
579,149
     
602,766
     
1,122,283
     
1,181,647
 
Royalties
   
113,950
     
94,352
     
230,108
     
214,466
 
Product development
   
64,793
     
58,220
     
174,299
     
157,184
 
Advertising
   
142,029
     
147,492
     
288,136
     
296,444
 
Amortization of intangibles
   
9,031
     
12,809
     
35,330
     
38,103
 
Program production cost amortization
   
11,496
     
24,374
     
29,812
     
35,742
 
Selling, distribution and administration
   
247,022
     
244,072
     
668,955
     
643,202
 
Total costs and expenses
   
1,167,470
     
1,184,085
     
2,548,923
     
2,566,788
 
Operating profit
   
303,527
     
285,814
     
433,232
     
411,826
 
Non-operating (income) expense:
                               
Interest expense
   
24,045
     
24,710
     
72,816
     
69,940
 
Interest income
   
(672
)
   
(745
)
   
(2,292
)
   
(3,236
)
Other (income) expense, net
   
(4,463
)
   
17,795
     
(9,870
)
   
10,556
 
Total non-operating expense, net
   
18,910
     
41,760
     
60,654
     
77,260
 
Earnings before income taxes
   
284,617
     
244,054
     
372,578
     
334,566
 
Income tax expense
   
78,242
     
63,899
     
100,100
     
90,077
 
Net earnings
   
206,375
     
180,155
     
272,478
     
244,489
 
Net loss attributable to noncontrolling interests
   
(1,224
)
   
(302
)
   
(3,597
)
   
(1,530
)
Net earnings attributable to Hasbro, Inc.
 
$
207,599
     
180,457
     
276,075
     
246,019
 
                                 
                                 
Net earnings attributable to Hasbro, Inc. per common share:
                               
Basic
 
$
1.66
     
1.42
     
2.21
     
1.90
 
Diluted
 
$
1.64
     
1.40
     
2.18
     
1.88
 
Cash dividends declared per common share
 
$
0.46
     
0.43
     
1.38
     
1.29
 

See accompanying condensed notes to consolidated financial statements.



HASBRO, INC. AND SUBSIDIARIES
Consolidated Statements of Comprehensive Earnings
(Thousands of Dollars)
(Unaudited)

   
Quarter Ended
   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
Net earnings
 
$
206,375
     
180,155
     
272,478
     
244,489
 
Other comprehensive earnings (loss):
                               
Foreign currency translation adjustments
   
(39,086
)
   
(35,682
)
   
(85,755
)
   
(31,640
)
Net gains on cash flow hedging activities, net of tax
   
25,948
     
44,368
     
78,576
     
16,528
 
Unrealized holding (losses) gains on available-for-sale securities, net of tax
   
(1,231
)
   
(143
)
   
(290
)
   
3,382
 
Changes in unrecognized pension and postretirement amounts, net of tax
   
5,194
     
-
     
5,194
     
-
 
Reclassifications to earnings, net of tax:
                               
Net (gains) losses on cash flow hedging activities
   
(12,698
)
   
5,886
     
(30,117
)
   
7,410
 
Amortization of unrecognized pension and postretirement amounts
   
(836
)
   
550
     
1,661
     
1,650
 
Total other comprehensive earnings (loss), net of tax
   
(22,709
)
   
14,979
     
(30,731
)
   
(2,670
)
Comprehensive earnings
   
183,666
     
195,134
     
241,747
     
241,819
 
Comprehensive loss attributable to noncontrolling interests
   
(1,224
)
   
(302
)
   
(3,597
)
   
(1,530
)
Comprehensive earnings attributable to Hasbro, Inc.
 
$
184,890
     
195,436
     
245,344
     
243,349
 

See accompanying condensed notes to consolidated financial statements.


HASBRO, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(Thousands of Dollars)
(Unaudited)

   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
 
Cash flows from operating activities:
       
Net earnings
 
$
272,478
     
244,489
 
Adjustments to reconcile net earnings to net cash provided by operating activities:
               
Depreciation of plant and equipment
   
86,393
     
82,536
 
Amortization of intangibles
   
35,330
     
38,103
 
Program production cost amortization
   
29,812
     
35,742
 
Deferred income taxes
   
(10,236
)
   
(38,930
)
Stock-based compensation
   
33,073
     
26,869
 
Change in operating assets and liabilities:
               
Increase in accounts receivable
   
(382,573
)
   
(274,182
)
Increase in inventories
   
(156,221
)
   
(172,496
)
Decrease in prepaid expenses and other current assets
   
39,521
     
37,037
 
Program production costs
   
(28,222
)
   
(26,393
)
Increase in accounts payable and accrued liabilities
   
165,632
     
51,305
 
Other
   
(15,429
)
   
22,746
 
Net cash provided by operating activities
   
69,558
     
26,826
 
Cash flows from investing activities:
               
Additions to property, plant and equipment
   
(97,873
)
   
(78,255
)
Cash proceeds from dispositions
   
18,632
     
64,400
 
Other
   
20,447
     
4,009
 
Net cash utilized by investing activities
   
(58,794
)
   
(9,846
)
Cash flows from financing activities:
               
Net proceeds from borrowings with maturity greater than three months
   
-
     
559,986
 
Repayments of borrowings with maturity greater than three months
   
-
     
(425,000
)
Net (repayments of) proceeds from other short-term borrowings
   
(138,101
)
   
71,172
 
Purchases of common stock
   
(74,110
)
   
(338,184
)
Stock option transactions
   
33,929
     
43,447
 
Excess tax benefits from stock-based compensation
   
9,804
     
8,507
 
Dividends paid
   
(168,393
)
   
(162,789
)
Other
   
928
     
-
 
Net cash utilized by financing activities
   
(335,943
)
   
(242,861
)
Effect of exchange rate changes on cash
   
(16,696
)
   
(4,384
)
Decrease in cash and cash equivalents
   
(341,875
)
   
(230,265
)
Cash and cash equivalents at beginning of year
   
893,167
     
682,449
 
Cash and cash equivalents at end of period
 
$
551,292
     
452,184
 
                 
Supplemental information
               
Cash paid during the period for:
               
Interest
 
$
78,056
     
80,384
 
Income taxes
 
$
80,833
     
65,286
 

See accompanying condensed notes to consolidated financial statements.


HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements
(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


(1) Basis of Presentation

In the opinion of management, the accompanying unaudited interim financial statements contain all normal and recurring adjustments necessary to present fairly the financial position of Hasbro, Inc. and all majority-owned subsidiaries ("Hasbro" or the "Company") as of September 27, 2015 and September 28, 2014, and the results of its operations and cash flows for the periods then ended in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP"). The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and notes thereto. Actual results could differ from those estimates.

The quarters ended September 27, 2015 and September 28, 2014 are each 13-week periods. The nine-month periods ended September 27, 2015 and September 28, 2014 are each 39-week periods.

The results of operations for the quarter and nine-month periods ended September 27, 2015 are not necessarily indicative of results to be expected for the full year, nor were those of the comparable 2014 periods representative of those actually experienced for the full year 2014.

These condensed consolidated financial statements have been prepared without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and disclosures normally included in the consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations.  The Company filed audited consolidated financial statements for the fiscal year ended December 28, 2014 in its Annual Report on Form 10-K, which includes all such information and disclosures and, accordingly, should be read in conjunction with the financial information included herein.

The Company's accounting policies are the same as those described in Note 1 to the Company's consolidated financial statements in its Annual Report on Form 10-K for the fiscal year ended December 28, 2014.
 
(2) Earnings Per Share

Net earnings per share data for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014 were computed as follows:

   
2015
   
2014
 
Quarter
 
Basic
   
Diluted
   
Basic
   
Diluted
 
Net earnings attributable to Hasbro, Inc.
 
$
207,599
     
207,599
     
180,457
     
180,457
 
                                 
Average shares outstanding
   
125,100
     
125,100
     
127,293
     
127,293
 
Effect of dilutive securities:
                               
Options and other share-based awards
   
-
     
1,817
     
-
     
1,410
 
Equivalent Shares
   
125,100
     
126,917
     
127,293
     
128,703
 
                                 
Net earnings attributable to Hasbro, Inc. per common share
 
$
1.66
     
1.64
     
1.42
     
1.40
 

   
2015
   
2014
 
Nine Months
 
Basic
   
Diluted
   
Basic
   
Diluted
 
Net earnings attributable to Hasbro, Inc.
 
$
276,075
     
276,075
     
246,019
     
246,019
 
                                 
Average shares outstanding
   
125,016
     
125,016
     
129,302
     
129,302
 
Effect of dilutive securities:
                               
Options and other share-based awards
   
-
     
1,673
     
-
     
1,487
 
Equivalent Shares
   
125,016
     
126,689
     
129,302
     
130,789
 
                                 
Net earnings attributable to Hasbro, Inc. per common share
 
$
2.21
     
2.18
     
1.90
     
1.88
 


For the quarter ended September 27, 2015, no options or restricted stock units were excluded from the calculation of diluted earnings per share as none were antidilutive.  For the quarter ended September 28, 2014, options and restricted stock units totaling 675 were excluded from the calculation of diluted earnings per share because to include them would have been antidilutive. For the nine-month periods ended September 27, 2015 and September 28, 2014, options and restricted stock units totaling 261 and 675, respectively, were excluded from the calculation of diluted earnings per share because to include them would have been antidilutive.
 
(3) Other Comprehensive Earnings (Loss)

Components of other comprehensive earnings (loss) are presented within the consolidated statements of comprehensive earnings. The following table presents the related tax effects on changes in other comprehensive earnings (loss) for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014.

   
Quarter Ended
   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
                 
Other comprehensive earnings (loss), tax effect:
               
Tax benefit (expense) on cash flow hedging activities
 
$
(7,400
)
   
(2,924
)
   
(11,362
)
   
11,987
 
Tax benefit (expense) on unrealized holding (losses) gains
   
700
     
80
     
164
     
(1,919
)
Tax expense on changes in unrecognized pension and postretirement amounts
   
(660
)
   
-
     
(660
)
   
-
 
Reclassifications to earnings, tax effect:
                               
   Tax expense (benefit) on cash flow hedging activities
   
1,487
     
(2,129
)
   
2,537
     
(2,471
)
   Tax expense (benefit) on amortization of unrecognized pension and postretirement amounts
   
338
     
(312
)
   
(942
)
   
(936
)
                                 
Total tax effect on other comprehensive earnings (loss)
 
$
(5,535
)
   
(5,285
)
   
(10,263
)
   
6,661
 

 
Changes in the components of accumulated other comprehensive loss for the nine months ended September 27, 2015 and September 28, 2014 are as follows:

   
Pension and Postretirement Amounts
   
Gains (Losses) on Derivative Instruments
   
Unrealized Holding Gains on Available-for-Sale Securities
   
Foreign Currency Translation Adjustments
   
Total Accumulated Other Comprehensive Loss
 
2015
                   
Balance at Dec. 28, 2014
 
$
(113,092
)
   
43,689
     
1,900
     
(27,951
)
   
(95,454
)
Current period other comprehensive earnings (loss)
   
6,855
     
48,459
     
(290
)
   
(85,755
)
   
(30,731
)
Balance at September 27, 2015
 
$
(106,237
)
   
92,148
     
1,610
     
(113,706
)
   
(126,185
)
                                         
2014
                                       
Balance at Dec. 29, 2013
 
$
(64,841
)
   
(7,313
)
   
-
     
38,019
     
(34,135
)
Current period other comprehensive earnings (loss)
   
1,650
     
23,938
     
3,382
     
(31,640
)
   
(2,670
)
Balance at September 28, 2014
 
$
(63,191
)
   
16,625
     
3,382
     
6,379
     
(36,805
)

At September 27, 2015, the Company had remaining net deferred gains on foreign currency forward contracts, net of tax, of $111,798 in accumulated other comprehensive loss ("AOCE"). These instruments hedge payments related to inventory purchased in the third quarter of 2015 or forecasted to be purchased during the remainder of 2015 and, to a lesser extent, 2016 through 2020, intercompany expenses expected to be paid or received during 2015 and 2016, cash receipts for sales made at the end of the third quarter of 2015 or forecasted to be made in the remainder of 2015 and, to a lesser extent, 2016 through 2017. These amounts will be reclassified into the consolidated statements of operations upon the sale of the related inventory or recognition of the related sales or expenses.

In addition to foreign currency forward contracts, the Company entered into hedging contracts on future interest payments related to the long-term notes due 2021 and 2044.  At the date of debt issuance, these contracts were terminated and the fair value on the date of settlement was deferred in AOCE and is being amortized to interest expense over the life of the related notes using the effective interest rate method. At September 27, 2015, deferred losses, net of tax, of $19,650 related to these instruments remained in AOCE. For the quarter and nine months ended September 27, 2015, losses of $450 and $1,349, respectively, were reclassified from AOCE to net earnings.  For the quarter and nine months ended September 28, 2014, losses of $450 and $707, respectively, were reclassified from AOCE to net earnings.

Of the amount included in AOCE at September 27, 2015, the Company expects approximately $64,807 to be reclassified to the consolidated statements of operations within the next 12 months. However, the amount ultimately realized in earnings is dependent on the fair value of the hedging instruments on the settlement dates.

(4) Financial Instruments

The Company's financial instruments include cash and cash equivalents, accounts receivable, short-term borrowings, accounts payable and certain accrued liabilities. At September 27, 2015, September 28, 2014 and December 28, 2014, the carrying cost of these instruments approximated their fair value. The Company's financial instruments at September 27, 2015, September 28, 2014 and December 28, 2014 also include certain assets and liabilities measured at fair value (see Notes 6 and 8) as well as long-term borrowings. The carrying costs of the long-term borrowings are equal to the outstanding principal amounts, and fair values of the Company's long-term borrowings as of September 27, 2015, September 28, 2014 and December 28, 2014 are as follows:

   
September 27, 2015
   
September 28, 2014
   
December 28, 2014
 
   
Carrying
Cost
   
Fair
Value
   
Carrying
Cost
   
Fair
Value
   
Carrying
Cost
   
Fair
Value
 
6.35% Notes Due 2040
 
$
500,000
     
563,400
     
500,000
     
602,050
     
500,000
     
617,700
 
6.30% Notes Due 2017
   
350,000
     
379,925
     
350,000
     
392,595
     
350,000
     
387,660
 
5.10% Notes Due 2044
   
300,000
     
291,900
     
300,000
     
310,500
     
300,000
     
316,980
 
3.15% Notes Due 2021
   
300,000
     
303,990
     
300,000
     
302,130
     
300,000
     
302,700
 
6.60% Debentures Due 2028
   
109,895
     
123,225
     
109,895
     
125,764
     
109,895
     
128,698
 
Total long-term debt
 
$
1,559,895
     
1,662,440
     
1,559,895
     
1,733,039
     
1,559,895
     
1,753,738
 

 
In May 2014, the Company issued $600,000 in long-term debt consisting of $300,000 of 3.15% Notes Due in 2021 and $300,000 of 5.10% Notes Due in 2044 (collectively, the "Notes").  The Company may redeem the Notes at its option at the greater of the principal amount of the Notes or the present value of the remaining scheduled payments discounted using the effective interest rate on applicable U.S. Treasury bills at the time of repurchase.

The fair values of the Company's long-term debt are considered Level 3 fair values (see Note 6 for further discussion of the fair value hierarchy) and are measured using the discounted future cash flows method. In addition to the debt terms, the valuation methodology includes an assumption of a discount rate that approximates the current yield on a similar debt security. This assumption is considered an unobservable input in that it reflects the Company's own assumptions about the inputs that market participants would use in pricing the asset or liability. The Company believes that this is the best information available for use in the fair value measurement.

(5) Income Taxes

The Company and its subsidiaries file income tax returns in the United States and various state and international jurisdictions. In the normal course of business, the Company is regularly audited by U.S. federal, state and local and international tax authorities in various tax jurisdictions.

The Company is no longer subject to U.S. federal income tax examinations for years before 2013. With few exceptions, the Company is no longer subject to U.S., state or local and non-U.S. income tax examinations by tax authorities in its major jurisdictions for years before 2009. The Company is currently under income tax examination in several U.S., state and local and non-U.S. jurisdictions.

(6) Fair Value of Financial Instruments

The Company measures certain financial instruments at fair value. The fair value hierarchy consists of three levels: Level 1 fair values are based on quoted market prices in active markets for identical assets or liabilities that the entity has the ability to access; Level 2 fair values are those based on quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities; and Level 3 fair values are based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Accounting standards permit entities to measure many financial instruments and certain other items at fair value and establish presentation and disclosure requirements designed to facilitate comparisons between entities that choose different measurement attributes for similar assets and liabilities. The Company has elected the fair value option for certain available-for-sale investments. At September 27, 2015, September 28, 2014 and December 28, 2014, these investments totaled $22,834, $24,292 and $23,560, respectively, and are included in prepaid expenses and other current assets in the consolidated balance sheets. The Company recorded net losses of $176 and $246 on these investments in other (income) expense, net for the quarter and nine-months ended September 27, 2015, respectively, related to the change in fair value of such instruments.  For the quarter and nine-month periods ended September 28, 2014 the Company recorded net gains and interest income of $247 and $2,487, respectively, in other (income) expense, net, related to the change in fair value of such instruments.
At September 27, 2015, September 28, 2014 and December 28, 2014, the Company had the following assets and liabilities measured at fair value in its consolidated balance sheets:

       
Fair Value Measurements Using:
 
   
Fair
Value
   
Quoted
Prices in
Active
Markets
for
Identical
Assets
(Level 1)
   
Significant
Other
Observable
Inputs
(Level 2)
   
Significant
Unobservable
Inputs
(Level 3)
 
September 27, 2015
               
Assets:
               
Available-for-sale securities
 
$
26,863
     
4,029
     
11,664
     
11,170
 
Derivatives
   
119,123
     
-
     
119,123
     
-
 
Total assets
 
$
145,986
     
4,029
     
130,787
     
11,170
 
                                 
Liabilities:
                               
Derivatives
 
$
605
     
-
     
605
     
-
 
Option agreement
   
24,780
     
-
     
-
     
24,780
 
Total liabilities
 
$
25,385
     
-
     
605
     
24,780
 
                                 
September 28, 2014
                               
Assets:
                               
Available-for-sale securities
 
$
31,097
     
6,805
     
18,632
     
5,660
 
Derivatives
   
41,475
     
-
     
41,475
     
-
 
Total assets
 
$
72,572
     
6,805
     
60,107
     
5,660
 
                                 
Liabilities:
                               
Derivatives
 
$
3,426
     
-
     
3,426
     
-
 
Option agreement
   
25,590
     
-
     
-
     
25,590
 
Total Liabilities
 
$
29,016
     
-
     
3,426
     
25,590
 
                                 
December 28, 2014
                               
Assets:
                               
Available-for-sale securities
 
$
28,042
     
4,482
     
17,773
     
5,787
 
Derivatives
   
69,148
     
-
     
69,148
     
-
 
Total assets
 
$
97,190
     
4,482
     
86,921
     
5,787
 
                                 
Liabilities:
                               
Derivatives
 
$
2,591
     
-
     
2,591
     
-
 
Option agreement
   
25,340
     
-
     
-
     
25,340
 
Total Liabilities
 
$
27,931
     
-
     
2,591
     
25,340
 

Available-for-sale securities include equity securities of one company quoted on an active public market as well as certain investments valued at net asset values quoted on private markets that are not active. These net asset values are predominantly based on underlying investments which are traded on an active market; investments are redeemable within 45 days.  The Company also holds an available-for-sale investment which invests in hedge funds and contains financial instruments that are valued using certain estimates which are considered unobservable in that they reflect the investment manager's own assumptions about the inputs that market participants would use in pricing the asset or liability. The Company believes that these estimates are the best information available for use in the fair value of this investment.

The Company's derivatives consist primarily of foreign currency forward contracts. The Company uses current forward rates of the respective foreign currencies to measure the fair value of these contracts. The option agreement included in other liabilities at September 27, 2015, September 28, 2014 and December 28, 2014, is valued using an option pricing model based on the fair value of the related investment.  Inputs used in the option pricing model include the volatility and fair value of the underlying company which are considered unobservable inputs as they reflect the Company's own assumptions about the inputs that market participants would use in pricing the asset or liability. The Company believes that this is the best information available for use in the fair value measurement. There were no changes in these valuation techniques during the first nine months of 2015.
The following is a reconciliation of the beginning and ending balances of the fair value measurements of the Company's financial instruments which use significant unobservable inputs (Level 3):

   
2015
   
2014
 
Balance at beginning of year
 
$
(19,553
)
   
5,484
 
Purchases
   
5,000
     
-
 
Issuance of option agreement
   
-
     
(25,590
)
Gain from change in fair value
   
943
     
176
 
Balance at end of third quarter
 
$
(13,610
)
   
(19,930
)

 
(7) Pension and Postretirement Benefits

The components of the net periodic cost of the Company's defined benefit pension and other postretirement plans for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014 are as follows:

   
Quarter Ended
 
   
Pension
   
Postretirement
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
Service cost
 
$
1,006
     
921
     
150
     
137
 
Interest cost
   
4,603
     
4,953
     
285
     
332
 
Expected return on assets
   
(5,476
)
   
(5,469
)
   
-
     
-
 
Net amortization and deferrals
   
2,202
     
1,210
     
(114
)
   
(114
)
Curtailment
   
643
     
-
     
(3,842
)
   
-
 
Net periodic benefit cost
 
$
2,978
     
1,615
     
(3,521
)
   
355
 

   
Nine Months Ended
 
   
Pension
   
Postretirement
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
Service cost
 
$
3,038
     
2,861
     
450
     
412
 
Interest cost
   
13,827
     
15,064
     
855
     
997
 
Expected return on assets
   
(16,452
)
   
(16,587
)
   
-
     
-
 
Net amortization and deferrals
   
6,610
     
3,713
     
(341
)
   
(341
)
Curtailment
   
781
     
-
     
(3,842
)
   
-
 
Net periodic benefit cost
 
$
7,804
     
5,051
     
(2,878
)
   
1,068
 

During the first nine months of fiscal 2015, the Company made cash contributions to its defined benefit pension plans of approximately $10,760 in the aggregate. The Company expects to contribute approximately $3,240 during the remainder of fiscal 2015.

(8) Derivative Financial Instruments

Hasbro uses foreign currency forward contracts to mitigate the impact of currency rate fluctuations on firmly committed and projected future foreign currency transactions. These over-the-counter contracts, which hedge future currency requirements related to purchases of inventory, product sales and other cross-border transactions not denominated in the functional currency of the business unit, are primarily denominated in United States and Hong Kong dollars, and Euros. All contracts are entered into with a number of counterparties, all of which are major financial institutions. The Company believes that a default by a single counterparty would not have a material adverse effect on the financial condition of the Company. Hasbro does not enter into derivative financial instruments for speculative purposes.

Cash Flow Hedges

The Company uses foreign currency forward contracts to reduce the impact of currency rate fluctuations on firmly committed and projected future foreign currency transactions. All of the Company's designated foreign currency forward contracts are considered to be cash flow hedges. These instruments hedge a portion of the Company's currency requirements associated with anticipated inventory purchases, product sales and other cross-border transactions in 2015 through 2020.

At September 27, 2015, September 28, 2014 and December 28, 2014, the notional amounts and fair values of the Company's foreign currency forward contracts designated as cash flow hedging instruments were as follows:

   
September 27, 2015
   
September 28, 2014
   
December 28, 2014
 
 
Hedged transaction
 
Notional Amount
   
Fair
Value
   
Notional
Amount
   
Fair
Value
   
Notional
Amount
   
Fair
Value
 
Inventory purchases
 
$
1,122,827
     
124,422
     
716,028
     
45,501
     
863,232
     
69,049
 
Sales
   
213,841
     
(3,352
)
   
195,364
     
(6,484
)
   
139,946
     
829
 
Other
   
57,360
     
(2,512
)
   
29,242
     
(1,992
)
   
51,213
     
(1,008
)
Total
 
$
1,394,028
     
118,558
     
940,634
     
37,025
     
1,054,391
     
68,870
 

The Company has a master agreement with each of its counterparties that allows for the netting of outstanding forward contracts. The fair values of the Company's foreign currency forward contracts designated as cash flow hedges are recorded in the consolidated balance sheets at September 27, 2015, September 28, 2014 and December 28, 2014 as follows:

   
September 27, 2015
   
September 28, 2014
   
December 28, 2014
 
Prepaid expenses and other current assets
           
Unrealized gains
 
$
81,718
     
24,242
     
46,594
 
Unrealized losses
   
(9,717
)
   
(6,356
)
   
(11,508
)
Net unrealized gain
 
$
72,001
     
17,886
     
35,086
 
                         
Other assets
                       
Unrealized gains
 
$
48,111
     
23,127
     
34,234
 
Unrealized losses
   
(989
)
   
(964
)
   
(172
)
Net unrealized gains
 
$
47,122
     
22,163
     
34,062
 
                         
Accrued liabilities
                       
Unrealized gains
 
$
62
     
2,519
     
447
 
Unrealized losses
   
(566
)
   
(5,539
)
   
(725
)
Net unrealized loss
 
$
(504
)
   
(3,020
)
   
(278
)
                         
Other liabilities
                       
Unrealized gains
 
$
-
     
22
     
-
 
Unrealized losses
   
(61
)
   
(26
)
   
-
 
Net unrealized loss
 
$
(61
)
   
(4
)
   
-
 
                         

 
Net gains (losses) on cash flow hedging activities have been reclassified from other comprehensive earnings (loss) to net earnings for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014 as follows:

   
Quarter Ended
   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
Statements of Operations Classification
               
Cost of sales
 
$
19,244
     
(3,165
)
   
41,990
     
(3,363
)
Sales
   
(4,507
)
   
(3,477
)
   
(8,506
)
   
(4,340
)
Other
   
(377
)
   
(923
)
   
(322
)
   
(1,533
)
Net realized gains (losses)
 
$
14,360
     
(7,565
)
   
33,162
     
(9,236
)

 
In addition, gains of $275 and $842, respectively, were reclassified to earnings as a result of hedge ineffectiveness for the quarter and nine-month periods ended September 27, 2015, and net gains of $62 were reclassified to earnings as a result of hedge ineffectiveness for the nine-month periods ended September 28, 2014.

Undesignated Hedges

The Company also enters into foreign currency forward contracts to minimize the impact of changes in the fair value of intercompany loans due to foreign currency fluctuations. Due to the nature of the derivative contracts involved, the Company does not use hedge accounting for these contracts.  At September 27, 2015, September 28, 2014 and December 28, 2014 the total notional amounts of the Company's undesignated derivative instruments were $263,247, $413,065 and $294,571, respectively.

At September 27, 2015, September 28, 2014 and December 28, 2014, the fair values of the Company's undesignated derivative financial instruments were recorded in the consolidated balance sheets as follows:

   
September 27, 2015
   
September 28, 2014
   
December 28, 2014
 
Prepaid expenses and other current assets
           
Unrealized gains
 
$
93
     
4,876
     
-
 
Unrealized losses
   
-
     
(3,450
)
   
-
 
Net unrealized gain
   
93
     
1,426
     
-
 
                         
                         
Accrued liabilities
                       
Unrealized gains
   
360
     
-
     
1,733
 
Unrealized losses
   
(493
)
   
-
     
(4,046
)
Net unrealized loss
   
(133
)
   
-
     
(2,313
)
                         
                         
Other liabilities
                       
Unrealized gains
   
-
     
303
     
-
 
Unrealized losses
   
-
     
(705
)
   
-
 
Net unrealized loss
   
-
     
(402
)
   
-
 
                         
                         
Total unrealized gain (loss), net
 
$
(40
)
   
1,024
     
(2,313
)

The Company recorded net gains of $21,070 and $40,024 on these instruments to other (income) expense, net for the quarter and nine-month periods ended September 27, 2015, respectively, and net losses of $20,050 and $19,988 on these instruments to other (income) expense, net for the quarter and nine-month periods ended September 28, 2014, respectively, relating to the change in fair value of such derivatives, substantially offsetting gains and losses from the change in fair value of intercompany loans to which the contracts relate.

For additional information related to the Company's derivative financial instruments see Notes 4 and 6.
 
(9) Sale of Manufacturing Operations
 
On August 30, 2015, the Company completed the sale of its manufacturing operations to Cartamundi Group ("Cartamundi") for approximately $54,400, approximately $18,600 of which was received on the date of sale with the remainder to be paid in 5 annual installments. Under the terms of the purchase and sale agreement, Cartamundi acquired the inventory and property, plant and equipment related to manufacturing operations in East Longmeadow, MA and the common stock of the Company's manufacturing subsidiary in Waterford, Ireland.  Inclusive of this transaction and other related costs, the Company recognized a gain of $6,832 on the sale recorded in other (income) expense, net in the consolidated statements of operations. These operations were a component of the Company's Global Operations segment.

In connection with this transaction, the Company also entered into a manufacturing services agreement under which Cartamundi will provide manufacturing services over a 5-year term.  In connection with this agreement, the Company has agreed to minimum purchase commitments from Cartamundi over the term of the agreement. The Company and Cartamundi are also party to a warehousing agreement under which the Company leases designated warehouse space at the East Longmeadow, MA location, as well as a transition services agreement related to certain administrative functions each party is providing each other during a defined transition period.  In connection with this transaction, the Company froze the benefits of one of its funded defined benefit pension plans covering union employees.  In connection with these actions, the Company recognized a net curtailment benefit of $3,061 related to net prior service credits in the related defined benefit pension and post-retirement plans. This benefit is recorded in selling, distribution and administration expenses in the consolidated statements of operations. The Company has retained the frozen defined benefit pension plans related to its' former employees of its East Longmeadow, MA and Waterford, Ireland businesses.
 
(10) Segment Reporting

Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations.

The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, as well as traditional board games and puzzles, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's lifestyle licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for manufacturing and sourcing finished products for the Company's U.S. and Canada and International segments. In fiscal September 2015, the company sold its remaining manufacturing operations and henceforth the Global Operations segment will only be responsible for sourcing product from third parties.

Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the same as those referenced in note 1.

Results shown for the quarter and nine months are not necessarily representative of those which may be expected for the full year 2015, nor were those of the comparable 2014 period representative of those actually experienced for the full year 2014. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014 are as follows.

   
Quarter Ended
 
   
September 27, 2015
   
September 28, 2014
 
Net revenues
 
External
   
Affiliate
   
External
   
Affiliate
 
U.S. and Canada
 
$
803,824
     
1,352
     
764,268
     
2,388
 
International
   
612,645
     
8
     
649,284
     
78
 
Entertainment and Licensing
   
52,139
     
7,604
     
53,378
     
7,362
 
Global Operations (a)
   
2,389
     
595,476
     
2,969
     
593,435
 
Corporate and Eliminations
   
-
     
(604,440
)
   
-
     
(603,263
)
   
$
1,470,997
     
-
     
1,469,899
     
-
 

   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
 
Net revenues
 
External
   
Affiliate
   
External
   
Affiliate
 
U.S. and Canada
 
$
1,534,697
     
4,120
     
1,484,968
     
5,065
 
International
   
1,281,118
     
8
     
1,351,608
     
170
 
Entertainment and Licensing
   
160,410
     
15,038
     
135,915
     
14,100
 
Global Operations (a)
   
5,930
     
1,183,183
     
6,123
     
1,200,303
 
Corporate and Eliminations
   
-
     
(1,202,349
)
   
-
     
(1,219,638
)
   
$
2,982,155
     
-
     
2,978,614
     
-
 

   
Quarter Ended
   
Nine Months Ended
 
Operating profit (loss)
 
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
U.S. and Canada
 
$
187,052
     
169,850
     
275,622
     
252,541
 
International
   
114,206
     
116,451
     
141,470
     
148,097
 
Entertainment and Licensing
   
16,245
     
493
     
40,090
     
21,120
 
Global Operations (a)
   
13,805
     
15,704
     
12,042
     
15,770
 
Corporate and Eliminations (b)
   
(27,781
)
   
(16,684
)
   
(35,992
)
   
(25,702
)
   
$
303,527
     
285,814
     
433,232
     
411,826
 



Total assets
 
September 27, 2015
   
September 28, 2014
   
December 28, 2014
 
U.S. and Canada
 
$
3,569,803
     
3,380,207
     
3,663,497
 
International
   
2,486,589
     
2,394,325
     
2,422,046
 
Entertainment and Licensing
   
727,002
     
754,575
     
783,878
 
Global Operations
   
2,431,866
     
2,293,319
     
2,433,888
 
Corporate and Eliminations (b)
   
(4,635,014
)
   
(4,313,624
)
   
(4,771,167
)
   
$
4,580,246
     
4,508,802
     
4,532,142
 

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the US Dollar to local currency at budget rates when recorded, and Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts.
The following table represents consolidated International segment net revenues by major geographic region for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014.

   
Quarter Ended
   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
Europe
 
$
389,024
     
403,602
     
770,555
     
827,412
 
Latin America
   
141,901
     
163,163
     
297,877
     
313,466
 
Asia Pacific
   
81,720
     
82,519
     
212,686
     
210,730
 
Net revenues
 
$
612,645
     
649,284
     
1,281,118
     
1,351,608
 

The following table presents consolidated net revenues by class of principal products for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014.

   
Quarter Ended
   
Nine Months Ended
 
   
September 27, 2015
   
September 28, 2014
   
September 27, 2015
   
September 28, 2014
 
Boys
 
$
593,094
     
478,509
     
1,206,118
     
1,062,082
 
Games
   
363,470
     
395,221
     
810,748
     
841,449
 
Girls
   
294,785
     
407,718
     
539,401
     
710,235
 
Preschool
   
219,648
     
188,451
     
425,888
     
364,848
 
Net revenues
 
$
1,470,997
     
1,469,899
     
2,982,155
     
2,978,614
 

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations.

This Quarterly Report on Form 10-Q, including the following section entitled Management's Discussion and Analysis of Financial Condition and Results of Operations, contains forward-looking statements expressing management's current expectations, goals, objectives and similar matters. These forward-looking statements may include statements concerning the Company's product and entertainment plans, anticipated product and entertainment performance, business opportunities, plans and strategies, financial goals, cost savings and efficiency enhancing initiatives and expectations for achieving the Company's financial goals and other objectives. See Item 1A, in Part II of this report and Item 1A, in Part I of the Annual Report on Form 10-K for the year ended December 28, 2014, for a discussion of factors which may cause the Company's actual results or experience to differ materially from that anticipated in these forward-looking statements. The Company undertakes no obligation to revise the forward-looking statements in this report after the date of the filing. Unless otherwise specifically indicated, all dollar or share amounts herein are expressed in thousands of dollars or shares, except for per share amounts.

EXECUTIVE SUMMARY
 
Hasbro, Inc. ("Hasbro" or the "Company") is a global company dedicated to Creating the World's Best Play Experiences. The Company strives to do this through deep consumer engagement and the application of consumer insights, the use of immersive storytelling to build brands, product innovation and development of global business reach. Hasbro applies these principles to leverage its beloved owned and controlled brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, as well as Partner Brands. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's wholly-owned Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more.

Each of these elements is executed globally in alignment with Hasbro's strategic game plan, its brand blueprint.  At the center of this blueprint, Hasbro re-imagines, re-invents and re-ignites its owned and controlled brands and imagines, invents and ignites new brands, through toy and game innovation, immersive entertainment offerings, including television programming and motion pictures, and a broad range of licensed products. Utilizing consumer engagement and insights coupled with immersive storytelling and product innovation, Hasbro generates revenue and earns cash by developing, marketing and selling global brands in a broad variety of consumer goods categories including toy and game products and distribution of television programming based on the Company's properties, as well as through the out-licensing of rights for third parties to use its properties in connection with products, including digital media and games and lifestyle products. Hasbro also leverages its competencies to develop and market products based on well-known licensed brands, including, but not limited to, DISNEY'S DESCENDANTS, JURASSIC WORLD, MARVEL, SESAME STREET and STAR WARS. DISNEY'S DESCENDANTS MARVEL and STAR WARS are owned by The Walt Disney Company.

The Company's business is separated into three principal business segments: U.S. and Canada, International and Entertainment and Licensing. The U.S. and Canada segment markets and sells both toy and game products primarily in the United States and Canada. The International segment consists of the Company's European, Asia Pacific and Latin and South American toy and game marketing and sales operations. The Company's Entertainment and Licensing segment includes the Company's lifestyle licensing, digital licensing and gaming, and movie and television entertainment operations. In addition to these three primary segments, the Company's global development, marketing, and product sourcing operations are managed through its Global Operations segment. 

Third quarter 2015 highlights:
· Third quarter 2015 net revenues of $1,470,997 were consistent with third quarter 2014 net revenues of $1,469,899. Absent unfavorable foreign currency translation of approximately $132,400, net revenues in the third quarter of 2015 grew 9% compared to the third quarter of 2014.
· 2015 third quarter net revenues from Franchise Brands decreased 4%; growth from MONOPOLY, NERF and PLAY-DOH was more than offset by declines from MAGIC: THE GATHERING, MY LITTLE PONY and TRANSFORMERS. Excluding unfavorable foreign currency translation, Franchise Brands grew 4% for the quarter.
· Growth from the Boys and Preschool categories in the third quarter of 2015 was wholly offset by declines in the Games and Girls categories.  Absent unfavorable foreign currency translation, growth in Boys and Preschool was only partially offset by declines in the Girls category while the Games category was flat in 2015 compared to 2014.
· Third quarter 2015 net revenues from the U.S. and Canada segment were up 5% compared to the third quarter of 2014 while net revenues from the International and Entertainment and Licensing segments  declined approximately 6% and 2%, respectively.  Absent unfavorable foreign currency translation of approximately $126,200, 2015 International segment net revenues increased 14%.
· Operating profit improved 6% in the third quarter of 2015 compared to the third quarter of 2014 and was up 18% absent unfavorable foreign currency translation of approximately $33,200.
· The Company finalized the sale of its manufacturing operations to Cartamundi Group which resulted in a total pre-tax benefit of $9,893.

First nine months 2015 highlights:
· Net revenues for the first nine months of 2015 of $2,982,155 were consistent with net revenues of $2,978,614 in the first nine months of 2014.  Absent unfavorable foreign currency translation of approximately $266,400, net revenues in the first nine months of 2015 grew 9% compared to the first nine months of 2014.
· First nine months 2015 net revenues from Franchise Brands decreased slightly compared to 2014; growth from MONOPOLY, NERF and PLAY-DOH was more than offset by expected declines from TRANSFORMERS following last year's motion picture release and MY LITTLE PONY. Excluding unfavorable foreign currency translation, Franchise Brands increased 8% during the first nine months of 2015.
· Growth in the Boys and Preschool categories was offset by declines in the Girls and Games categories. Absent unfavorable foreign currency translation, growth in the Boys, Games and Preschool categories was only partially offset by declines in the girls category. 
· Year-to-date 2015 net revenues from the U.S. and Canada and Entertainment and Licensing segments were up 3% and 18%, respectively whereas net revenues from the International segment were down 5%, compared to the first nine months of 2014. Absent unfavorable foreign currency translation of approximately $257,300, year-to-date 2015 International segment net revenues grew 14%.
· Operating profit grew 5% in the first nine months of 2015 compared to the first nine months of 2014 and was up 20% absent unfavorable foreign currency translation of approximately $62,100.


In line with our commitment to return excess cash to shareholders, Hasbro increased the quarterly dividend rate from $0.43 per share to $0.46 per share which was effective for the dividend paid in May 2015. During the first nine months of 2015, Hasbro repurchased approximately 1,085 shares at a total cost of $72,823 and an average price of $67.07 per share, respectively.


SUMMARY OF FINANCIAL PERFORMANCE

The components of the results of operations, stated as a percent of net revenues, are illustrated below for the quarter and nine-month periods ended September 27, 2015 and September 28, 2014.

 
 
Quarter Ended
 
 
Nine Months Ended
 
 
 
Sept. 27, 2015
 
 
Sept. 28, 2014
 
 
Sept. 27, 2015
 
 
Sept. 28, 2014
 
Net revenues
 
 
100.0
%
 
 
100.0
%
 
 
100.0
%
 
 
100.0
%
Costs and expenses:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cost of sales
 
 
39.4
 
 
 
41.0
 
 
 
37.6
 
 
 
39.7
 
Royalties
 
 
7.7
 
 
 
6.4
 
 
 
7.7
 
 
 
7.2
 
Product development
 
 
4.4
 
 
 
4.0
 
 
 
5.8
 
 
 
5.3
 
Advertising
 
 
9.7
 
 
 
10.0
 
 
 
9.7
 
 
 
10.0
 
Amortization of intangibles
 
 
0.6
 
 
 
0.9
 
 
 
1.2
 
 
 
1.3
 
Program production cost amortization
 
 
0.8
 
 
 
1.7
 
 
 
1.0
 
 
 
1.2
 
Selling, distribution and administration
 
 
16.8
 
 
 
16.6
 
 
 
22.4
 
 
 
21.6
 
Operating profit
 
 
20.6
 
 
 
19.4
 
 
 
14.5
 
 
 
13.8
 
Interest expense
 
 
1.6
 
 
 
1.7
 
 
 
2.4
 
 
 
2.3
 
Interest income
 
 
(0.0
)
 
 
(0.0
)
 
 
(0.1
)
 
 
(0.1
)
Other (income) expense, net
 
 
(0.3
)
 
 
1.2
 
 
 
(0.3
)
 
 
0.3
 
Earnings before income taxes
 
 
19.3
 
 
 
16.6
 
 
 
12.5
 
 
 
11.2
 
Income tax expense
 
 
5.3
 
 
 
4.3
 
 
 
3.4
 
 
 
3.0
 
Net earnings
 
 
14.0
 
 
 
12.3
 
 
 
9.1
 
 
 
8.2
 
Net loss attributable to noncontrolling interests
 
 
(0.1
)
 
 
(0.0
 
 
(0.1
)
 
 
(0.1
Net earnings attributable to Hasbro, Inc.
 
 
14.1
%
 
 
12.3
%
 
 
9.3
%
 
 
8.3
%

RESULTS OF OPERATIONS – CONSOLIDATED

Third Quarter of 2015
The quarters ended September 27, 2015 and September 28, 2014 were each 13-week periods. Net earnings and net earnings attributable to Hasbro, Inc. increased to $206,375 and $207,599, respectively, for the quarter ended September 27, 2015, from $180,155 and $180,457, respectively, for the comparable period of 2014.  Diluted earnings per share attributable to Hasbro, Inc. increased to $1.64 in the third quarter of 2015 from $1.40 in the third quarter of 2014.  Third quarter 2015 net earnings included a favorable adjustment, net of tax, of $7,050, or $0.06 per diluted share, related to the sale of the Company's manufacturing operations whereas third quarter 2014 net earnings included unfavorable adjustments, net of tax, of $7,379, or $0.06 per diluted share, related to the restructuring of the Company's equity interest in Discovery Family Channel.

Consolidated net revenues for the quarter ended September 27, 2015 were consistent with the quarter ended September 28, 2014 at $1,470,997 compared to $1,469,899 and were negatively impacted by foreign currency translation of approximately $132,400 as a result of the stronger U.S. dollar in 2015 compared to 2014.  Absent the impact of foreign currency, consolidated net revenues increased 9% in the third quarter of 2015 compared to 2014.  Higher net revenues from MONOPOLY, NERF and PLAY-DOH were more than offset by lower net revenues from TRANSFORMERS, which faced challenging comparisons to the third quarter of 2014 due to the June 2014 theatrical release of TRANSFORMERS: AGE OF EXTINCTION, and, to a lesser extent, lower net revenues from LITTLEST PET SHOP, MAGIC: THE GATHERING and MY LITTLE PONY. As a result, Franchise Brands decreased 4% during the third quarter of 2015 compared to 2014. Partner Brands increased in the third quarter of 2015 compared to 2014 primarily related to STAR WARS, as well as DISNEY'S DESCENDANTS, JURASSIC WORLD and MARVEL.
The follow table presents net revenues by product category for the quarters ended September 27, 2015 and September 28, 2014.

 
 
Quarter Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
   
% Change
 
Boys
 
$
593,094
     
478,509
     
24
%
Games
   
363,470
     
395,221
     
-8
%
Girls
   
294,785
     
407,718
     
-28
%
Preschool
   
219,648
     
188,451
     
17
%
Net revenues
 
$
1,470,997
     
1,469,899
         

BOYS: Net revenues in the boys' category increased 24% in 2015 compared to 2014 and benefited from a strong entertainment line-up.  Higher net revenues from Partner Brands, specifically JURASSIC WORLD and STAR WARS, more than offset lower net revenues from the TRANSFORMERS brand, which benefited from the June 2014 theatrical release.  Franchise Brand NERF also contributed to quarter-over-quarter category growth.

GAMES: Net revenues from the games category decreased 8% in the third quarter of 2015 compared to the third quarter of 2014.  During the third quarter of 2015, the Company began shipping PLAYMATION MARVEL'S AVENGERS product line.  Higher net revenues from Partner Brand MARVEL, specifically PLAYMATION, and Franchise Brand MONOPOLY were more than offset by lower net revenues from Franchise Brand MAGIC: THE GATHERING and other game brands. 

GIRLS: Net revenues in the girls' category decreased 28% in 2015 compared to 2014 primarily due to expected declines from FURBY products. Lower net revenues from FURREAL FRIENDS, LITTLEST PET SHOP, MY LITTLE PONY and NERF brands also contributed to the decline. These lower net revenues were partially offset by increases from PLAY-DOH DOHVINCI products and the 2015 launch of the DISNEY'S DESCENDANTS product line.

PRESCHOOL: Net revenues in the preschool category increased 17% in 2015 compared to 2014. Higher net revenues from PLAY-DOH products as well as higher sales of entertainment-backed product lines, primarily PLAYSKOOL HEROES STAR WARS GALACTIC HEROES and JURASSIC WORLD, as well as the introduction of PLAYSKOOL FRIENDS MY LITTLE PONY were slightly offset by lower net revenues from core PLAYSKOOL products.

Operating profit for the quarter ended September 27, 2015 increased 6% to $303,527, or 20.6% of net revenues, from $285,814, or 19.4% of net revenues, for the quarter ended September 28, 2014.  Third quarter 2015 operating profit includes unfavorable foreign currency translation of approximately $33,200. Furthermore, 2015 operating profit includes a benefit of approximately $3,100 related to the sale of the Company's manufacturing operations whereas 2014 operating profit includes a benefit of approximately $1,300 related to the restructuring of the Company's joint venture television network. Improved operating profit reflects higher net revenues as well as lower amortization of both intangibles and television programming, partially offset by higher selling, distribution and administration and product development expenses. Improved operating profit margin reflects better leverage of expenses on higher net revenues.

First Nine Months of 2015
The nine-month periods ended September 27, 2015 and September 28, 2014 were each 39-week periods. Net earnings and net earnings attributable to Hasbro, Inc. for the first nine months of 2015 were $272,478 and $276,075, respectively, compared to $244,489 and $246,019, respectively, for the first nine months of 2014. Diluted earnings per share attributable to Hasbro, Inc. increased to $2.18 in 2015 from $1.88 in 2014. Net revenues in the first nine months of 2015 included a favorable adjustment, net of tax, of $7,050, or $0.06 per diluted share, related to the sale of the Company's manufacturing operations whereas net earnings in the first nine months of 2014 included unfavorable adjustments, net of tax, of $7,379, or $0.06 per diluted share, related to the restructuring of the Company's equity interest in Discovery Family Channel.

For the nine months ended September 27, 2015, consolidated net revenues were  $2,982,155 compared to $2,978,614 for the nine months ended September 28, 2014. Absent negative foreign currency translation of approximately $266,400 as a result of the stronger U.S. dollar in 2015 compared to 2014, net revenues in the first nine months increased 9% compared to 2014. During the first nine months of 2015, Franchise Brand revenues decreased slightly compared to 2014.

The following table presents net revenues by product category for the first nine months of 2015 and 2014.

 
 
Nine Months Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
   
% Change
 
Boys
 
$
1,206,118
     
1,062,082
     
14
%
Games
   
810,748
     
841,449
     
-4
%
Girls
   
539,401
     
710,235
     
-24
%
Preschool
   
425,888
     
364,848
     
17
%
Net revenues
 
$
2,982,155
     
2,978,614
         

BOYS: Net revenues in boys' category increased 14% in the first nine months of 2015 compared to 2014 and benefitted from a strong entertainment line-up.  Higher net revenues from Franchise Brand NERF continued to contribute to boys category growth. Lower net revenues from the TRANSFORMERS brand, which benefited last year from the June 2014 theatrical release, were more than offset by higher net revenues from Partner Brands, specifically JURASSIC WORLD, MARVEL and STAR WARS. The MARVEL and JURASSIC WORLD brands were each supported by second quarter 2015 theatrical releases, AVENGERS: AGE OF ULTRON in May 2015 and JURASSIC WORLD in June 2015.  The STAR WARS brand is supported by animated television programming, STAR WARS REBELS, and benefited from  initial shipments during the third quarter 2015 related to the highly anticipated theatrical release of STAR WARS: THE FORCE AWAKENS in December 2015.

GAMES: Net revenues from the games category were down 4% in the first nine months of 2015 compared to 2014.  During the third quarter of 2015, the Company began shipping the PLAYMATION MARVEL's AVENGERS product line. Higher net revenues from Partner Brand MARVEL and Franchise Brand MONOPOLY were more than offset by lower net revenues from Franchise Brand MAGIC: THE GATHERING as well as other various games brands.

GIRLS: Net revenues in the girls' category decreased 24% in the nine months ended September 27, 2015 compared to the nine months ended September 27, 2014.  Led by lower net revenues from the FURBY brand, lower net revenues from FURREAL FRIENDS, LITTLEST PET SHOP, MY LITTLE PONY and NERF REBELLE also contributed to the category's decline.  These declines were slightly offset by higher net revenues from PLAY-DOH DOHVINCI as well as the introduction of the Company's all new DISNEY'S DESCENDANTS product line.

PRESCHOOL: Net revenues from the preschool category grew 17% in the first nine months of 2015 compared to 2014. Higher net revenues from PLAY-DOH and PLAYSKOOL HEROES STAR WARS GALACTIC HEROES as well as sales of product related to the June 2015 theatrical release of JURASSIC WORLD were slightly offset by lower net revenues from core PLAYSKOOL. During the third quarter of 2015, the Company also introduced a new MY LITTLE PONY product line to the preschool category, PLAYSKOOL FRIENDS MY LITTLE PONY.

Operating profit for the nine months ended September 27, 2015 increased 5% to $433,232, or 14.5% of net revenues, from $411,826, or 13.8% of net revenues, for the nine months ended September 28, 2014. 2015 operating profit includes negative foreign currency translation of approximately $62,100. Furthermore, 2015 operating profit includes a benefit of approximately $3,100 related to the sale of the Company's manufacturing operations whereas 2014 operating profit includes a benefit of approximately $1,300 related to the restructuring of the Company's investment in its joint venture television network. Higher net revenues combined with favorable product mix and lower amortization of both intangibles and television programming contributed to growth in operating profit.  These improvements were partially offset by higher selling, distribution and administration and product development expenses.

SEGMENT RESULTS

Most of the Company's revenues and operating profit are derived from its three principal business segments: the U.S. and Canada segment, the International segment and the Entertainment and Licensing segment.  The results of these operations are discussed in detail below.

Third Quarter of 2015
The following table presents net external revenues and operating profit data for the Company's three principal segments for the quarters ended September 27, 2015 and September 28, 2014.

 
 
Quarter Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
 
% Change
 
Net Revenues
         
U.S. and Canada segment
 
$
803,824
     
764,268
     
5
%
International segment
   
612,645
     
649,284
     
-6
%
Entertainment and Licensing segment
   
52,139
     
53,378
     
-2
%
 
                       
Operating Profit
                       
U.S. and Canada segment
 
$
187,052
     
169,850
     
10
%
International segment
   
114,206
     
116,451
     
-2
%
Entertainment and Licensing segment
   
16,245
     
493
 
NM
 
     NM – not meaningful

U.S. and Canada Segment
The U.S. and Canada segment net revenues for the quarter ended September 27, 2015 increased 5% compared to 2014.  Absent unfavorable foreign currency translation of approximately $5,400, U.S. and Canada segment net revenues increased 6% compared to 2014. In the third quarter of 2015, higher net revenues from the boys and preschool categories were partially offset by lower net revenues from the games and girls categories.

The boys category benefited from higher net revenues from JURASSIC WORLD, NERF and STAR WARS products which were partially offset by lower net revenues from TRANSFORMERS products.  Games category net revenues declined on lower net revenues from MAGIC: THE GATHERING products. This decline was partially offset by higher net revenues from MARVEL products, specifically PLAYMATION. The girls' category declined primarily due to lower net revenues from NERF REBELLE and FURREAL FRIENDS products and, to a lesser extent, FURBY and MY LITTLE PONY products. Partially offsetting the declines were higher net revenues from the introduction of DISNEY'S DESCENDANTS products. Net revenues from the preschool category benefited from the June 2015 theatrical release of JURASSIC WORLD, the 2015 introduction of PLAYSKOOL FRIENDS MY LITTLE PONY products, the highly anticipated release of the latest STAR WARS installment, STAR WARS: THE FORCE AWAKENS and continued strength of the Company's Franchise Brand, PLAY-DOH.  These increases were only partially offset by lower net revenues from TRANSFORMERS and core PLAYSKOOL products.

U.S. and Canada segment operating profit for the quarter ended September 27, 2015 was $187,052, or 23.3% of net revenues, compared to $169,850, or 22.2% of segment net revenues, for the quarter ended September 28, 2014.  Operating profit and operating profit margin was favorably impacted by higher net revenues, partially offset by higher expense levels.

International Segment
International segment net revenues decreased 6% to $612,645 for the quarter ended September 27, 2015 from $649,284 for the quarter September 28, 2014. International segment net revenues for the third quarter of 2015 included unfavorable foreign currency translation of approximately $126,700 as a result of the stronger U.S. dollar in 2015 compared to 2014. Absent the impact of foreign currency translation, International segment net revenues increased approximately 14% in the third quarter 2015 compared to the third quarter of 2014. The following table presents net revenues by geographic region for the Company's International segment for the quarters ended September 27, 2015 and September 28, 2014.

 
 
Quarter Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
   
% Change
 
Europe
 
$
389,024
     
403,602
     
-4
%
Latin America
   
141,901
     
163,163
     
-13
%
Asia Pacific
   
81,720
     
82,519
     
-1
%
Net revenues
 
$
612,645
     
649,284
         

Foreign currency translation negatively impacted the major geographic regions as follows: Europe - $74,400, Latin America - $44,200 and Asia Pacific - $8,100. Absent foreign currency translation, the underlying business grew across all major geographic regions, up 15% in Europe, 14% in Latin America and 9% in Asia Pacific. Net revenues in emerging markets decreased 15% in the third quarter of 2015 compared to 2014; however, excluding the impact of unfavorable foreign exchange, these net revenues increased approximately 12%.

In the third quarter of 2015, higher net revenues from the boys and preschool categories were more than offset by lower net revenues from the games and girls categories.  In the boys' category higher net revenues from Partner Brands JURASSIC WORLD and STAR WARS as well as higher net revenues from Franchise Brand NERF were partially offset by lower net revenues from TRANSFORMERS and, to a lesser extent, MARVEL products. In the games category, higher net revenues from Franchise Brand MONOPOLY were more than offset by lower net revenues from other game brands. Lower girls category net revenues from FURBY products in the third quarter of 2015 compared to 2014 as well as lower net revenues from LITTLEST PET SHOP, MY LITTLE PONY and NERF REBELLE were only partially offset by higher net revenues from PLAY-DOH DOHVINCI products and the 2015 introduction of DISNEY'S DESCENDANTS products. In the preschool category higher net revenues from PLAY-DOH, JURASSIC WORLD, MY LITTLE PONY and STAR WARS products were partially offset by lower net revenues from core PLAYSKOOL and TONKA products.

International segment operating profit decreased 2% to $114,206, or 18.6% of net revenues, for the quarter ended September 27, 2015 from $116,451, or 17.9% of segment net revenues, for the quarter ended September 28, 2014. Improved operating profit margin primarily reflects lower operating expenses. For the third quarter of 2015, International segment operating profit included unfavorable foreign currency translation of approximately $18,800; absent this foreign currency translation, operating profit increased approximately 14%.


Entertainment and Licensing Segment
Entertainment and Licensing segment net revenues for the quarter ended September 27, 2015 were $52,139 compared to $53,378 for the quarter ended September 28, 2014. Lower net revenues from lifestyle licensing, which benefited from the second quarter release of TRANSFORMERS: AGE OF EXTINCTION in 2014, more than offset higher net revenues from digital gaming and entertainment.

Entertainment and Licensing segment operating profit increased to $16,245, or 31.2% of net revenues, for the quarter ended September 27, 2015 from $493, or 0.9% of segment net revenues, for the quarter ended September 28, 2014. Overall, Entertainment and Licensing segment operating profit and operating profit margin improved primarily on lower amortization of intangibles and program production cost amortization.  Lower amortization of intangibles was due to digital gaming rights reacquired in 2005 and 2007 which became fully amortized in the second quarter of 2015 whereas lower program production cost amortization reflects a higher level of programming write downs occurring in the third quarter of 2014. 

Global Operations
Global Operations segment operating profit decreased from $15,704 for the quarter ended September 28, 2014 to $13,805 for the quarter ended September 27, 2015.

Corporate and Eliminations
The operating loss in Corporate and eliminations totaled $27,781 for the third quarter of 2015 compared to $16,684 for the third quarter of 2014.

First Nine Months of 2015
The following table presents net external revenues and operating profit data for the Company's three principal segments for each of the nine months ended September 27, 2015 and September 28, 2014.

 
 
Nine Months Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
   
% Change
 
Net Revenues
           
U.S. and Canada segment
 
$
1,534,697
     
1,484,968
     
3
%
International segment
   
1,281,118
     
1,351,608
     
-5
%
Entertainment and Licensing segment
   
160,410
     
135,915
     
18
%
 
                       
Operating Profit
                       
U.S. and Canada segment
 
$
275,622
     
252,541
     
9
%
International segment
   
141,470
     
148,097
     
-4
%
Entertainment and Licensing segment
   
40,090
     
21,120
     
90
%

U.S. and Canada Segment
The U.S. and Canada segment net revenues for the nine months ended September 27, 2015 increased 3% compared to 2014.  Foreign currency translation negatively impacted segment net revenues for approximately $8,400; absent this currency translation, U.S. and Canada segment net revenues grew 4%. In the first nine months of 2015, higher net revenues from the boys and preschool categories were partially offset by lower net revenues from the games and girls categories.

The boys category grew in the first nine months of 2015 compared to 2014. Higher net revenues from JURASSIC WORLD, MARVEL, NERF and STAR WARS products were partially offset by lower net revenues from TRANSFORMERS products.  Higher net revenues from the games category reflect the introduction of PLAYMATION MARVEL'S AVENGERS as well as higher net revenues from RUBIKS and TROUBLE, partially offset by lower net revenues from other games brands. In the girls' category, lower net revenues from FURBY, FURREAL FRIENDS, EASY BAKE, MY LITTLE PONY and NERF REBELLE products were partially offset by higher net revenues from LITTLEST PET SHOP, PLAY-DOH DOHVINCI and DISNEY'S DESCENDANTS products. Segment net revenues from the preschool category increased in the first nine months of 2015 compared to 2014, benefiting from continued strength of the Company's Franchise Brand, PLAY-DOH as well as JURASSIC WORLD, the introduction of an all new STAR WARS product line ahead of the December 2015 movie release, STAR WARS: THE FORCE AWAKENS and, to a lesser extent, the introduction of PLAYSKOOL FRIENDS MY LITTLE PONY products.  These higher net revenues were partially offset by lower net revenues from core PLAYSKOOL, SESAME STREET and TRANSFORMERS RESCUE BOT products.

U.S. and Canada segment operating profit for the nine months ended September 27, 2015 increased to $275,622, or 18.0% of net revenues, from $252,541, or 17.0% of segment net revenues, for the nine months ended September 28, 2014. Higher operating profit and operating profit margin reflects higher net revenues and favorable product mix partially offset by higher expenses, primarily advertising and selling, distribution and administration expenses.

International Segment
International segment net revenues decreased 5% to $1,281,118 for the nine months ended September 27, 2015 from $1,351,608 for the nine months ended September 28, 2014.  2015 International segment net revenues include unfavorable foreign currency translation of approximately $257,300. Absent the impact of foreign currency translation, International segment net revenues grew 14% for the first nine months of 2015. The following table presents net revenues by geographic region for the Company's International segment for the nine-month periods ended September 27, 2015 and September 28, 2014.

 
 
Nine Months Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
   
% Change
 
Europe
 
$
770,555
     
827,412
     
-7
%
Latin America
   
297,877
     
313,466
     
-5
%
Asia Pacific
   
212,686
     
210,730
     
1
%
Net revenues
 
$
1,281,118
     
1,351,608
         

Foreign currency translation negatively impacted the major geographic regions as follows: Europe - $167,900, Latin America - $73,100 and Asia Pacific - $16,300. Absent foreign currency translation, the underlying business grew across all major geographic regions, up 13% in Europe, 18% in Latin America and 9% in Asia Pacific. Net revenues in emerging markets, decreased 9% in the first nine months of 2015 compared to 2014; however, excluding the impact of unfavorable foreign exchange, these net revenues increased 14%.

In the first nine months of 2015, higher net revenues from the boys and preschool categories were more than offset by lower net revenues from the games and girls categories. In the boys' category, higher net revenues from Partner Brands JURASSIC WORLD, MARVEL and STAR WARS as well as higher net revenues from Franchise Brand NERF were partially offset by lower net revenues from TRANSFORMERS products. In the games category, higher net revenues from Franchise Brand MONOPOLY were more than offset by lower net revenues from other game brands, primarily JENGA, MAGIC: THE GATHERING and ANGRY BIRDS STAR WARS. Net revenues from the girls' category declined from 2014 to 2015, primarily reflecting lower net revenues from FURBY products as well as lower net revenues from MY LITTLE PONY, LITTLEST PET SHOP and NERF which were partially offset by higher net revenues from PLAY-DOH DOHVINCI and DISNEY'S DESCENDANTS products. In the preschool category, higher net revenues from PLAY-DOH, MY LITTLE PONY and JURASSIC WORLD products in the first nine months of 2015 compared to 2014 were only partially offset by lower net revenues from core PLAYSKOOL products.

International segment operating profit decreased 4% to $141,470, or 11.0% of net revenues, for the nine months ended September 27, 2015 from  $148,097, or 11.0% of segment net revenues, for the nine months ended September 28, 2014.  In the first nine months of 2015, International segment operating profit included unfavorable foreign currency translation of approximately $26,500; absent this foreign currency translation, International segment operating profit increased 13% reflecting those higher net revenues, excluding foreign exchange translation, discussed above.

Entertainment and Licensing Segment
Entertainment and Licensing segment net revenues for the nine months ended September 27, 2015 increased 18% to $160,410 from $135,915 for the nine months ended September 28, 2014. Higher entertainment revenues related to a multi-year digital distribution agreement for Hasbro Studios programming along with higher lifestyle licensing revenues were the primary drivers of the segment's increased net revenues.  

Entertainment and Licensing segment operating profit increased to $40,090, or 25.0% of net revenues, for the nine months ended September 27, 2015 from $21,120, or 15.5% of segment net revenues, for the nine months ended September 28, 2014. Improved Entertainment and Licensing segment operating profit in the first nine months of 2015 reflects favorable revenue mix and the impact of lower amortization of intangibles and program product cost amortization.

Global Operations
Global Operations segment operating profit of $12,042 for the first nine months of 2015 compared to operating profit of $15,770 for the first nine months of 2014.

Corporate and Eliminations
Operating loss in Corporate and Eliminations for the first nine months of 2015 was $35,992 compared to an operating loss of $25,702 for the first nine months of 2014.

OPERATING COSTS AND EXPENSES

Third Quarter of 2015
The Company's costs and expenses, stated as percentages of net revenues, are illustrated below for the quarters ended September 27, 2015 and September 28, 2014.
 
 
Quarter Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
 
Cost of sales
   
39.4
%
   
41.0
%
Royalties
   
7.7
     
6.4
 
Product development
   
4.4
     
4.0
 
Advertising
   
9.7
     
10.0
 
Amortization of intangibles
   
0.6
     
0.9
 
Program production cost amortization
   
0.8
     
1.7
 
Selling, distribution and administration
   
16.8
     
16.6
 

Cost of sales decreased 4% from $602,766, or 41.0% of net revenues, for the quarter ended September 28, 2014 to $579,149, or 39.4% of net revenues for the quarter ended September 27, 2015.  The reduction in costs of sales primarily reflects favorable product mix. Foreign exchange hedges related to product purchases and pricing increases helped to offset the impact of foreign currency fluctuations. This more favorable product mix reflects higher net revenues from royalty-bearing products, specifically those related to the JURASSIC WORLD, MARVEL and STAR WARS brands, which generally carry higher pricing and, therefore, have a lower cost of sales as a percentage of net revenues.

Royalty expense for the quarter ended September 27, 2015 was $113,950, or 7.7% of net revenues, compared to $94,352, or 6.4% of net revenues, for the quarter ended September 28, 2014.  Fluctuations in royalty expense are generally related to the volume of entertainment-driven products sold in a given period, especially if there is a major motion picture release. Higher royalty expense in the third quarter of 2015 compared to 2014 reflects higher net sales of MARVEL, JURASSIC WORLD and STAR WARS products partially offset by lower net sales of royalty-bearing TRANSFORMERS products in 2015 compared to 2014.

Product development expense for the quarter ended September 27, 2015 was $64,793, or 4.4% of net revenues, compared to $58,220, or 4.0% of net revenues, for the quarter ended September 28, 2014.  Higher product development expense, in dollars and as a percentage of net revenues, primarily reflects costs associated with development of the DISNEY PRINCESS and FROZEN product lines under the license agreement with The Walt Disney Company.  The Company will continue to incur these development costs in 2015 in advance of commencement of the licensing period and product shipments for 2016. 

Advertising expense for the quarter ended September 27, 2015 was $142,029, or 9.7% of net revenues, compared to $147,492, or 10.0% of net revenues, for the quarter ended September 28, 2014.  The quarter-over-quarter decrease in advertising expense reflects favorable foreign currency translation and higher sales of Partner Brands which do not require the same level of investment in advertising as Company owned or controlled brands.

Amortization of intangibles for the quarter ended September 27, 2015 was $9,031, or 0.6% of net revenues, compared to $12,809, or 0.9% of net revenues, for the quarter ended September 28, 2014.  Higher amortization expense in 2014 compared to 2015 reflects amortization of digital gaming rights reacquired in 2005 and 2007 which became fully amortized in the second quarter of 2015.

Program production cost amortization decreased to $11,496, or 0.8% of net revenues, for the quarter ended September 27, 2015 from $24,374, or 1.7% of net revenues, for the quarter ended September 28, 2014. Program production costs are capitalized as incurred and amortized using the individual-film-forecast method. 2014 program production cost amortization included a higher level of accelerated amortization of certain programming resulting from revised estimates of future revenues.

For the quarter ended September 27, 2015, the Company's selling, distribution and administration expenses increased to $247,022, or 16.8% of net revenues, from $244,072, or 16.6% of net revenues, for the quarter ended September 28, 2014. Selling, distribution and administration expenses for the third quarter of 2015 include a benefit of approximately $3,100 related to the sale of the Company's manufacturing operations. Increased selling, distribution and administration expenses primarily reflect higher administration expense. Foreign exchange resulted in a decrease of $21,300; absent foreign exchange, selling, distribution and administration expenses increased 10% in 2015 compared to 2014 primarily due to higher administration and marketing and sales as well as higher distribution costs. Excluding the impact of foreign exchange, increased 2015 expenses are primarily the result of higher performance-based stock compensation, continued investment in MAGIC: THE GATHERING, depreciation expense and other general cost increases, such as salaries and wages. Higher distribution costs reflect increased net revenues for the third quarter of 2015, excluding the impact of foreign exchange.

First Nine Months of 2015
The Company's costs and expenses, stated as percentages of net revenues, are illustrated below for the nine-month periods ended September 27, 2015 and September 28, 2014.

 
 
Nine Months Ended
 
 
 
Sept. 27, 2015
   
Sept. 28, 2014
 
Cost of sales
   
37.6
%
   
39.7
%
Royalties
   
7.7
     
7.2
 
Product development
   
5.8
     
5.3
 
Advertising
   
9.7
     
10.0
 
Amortization of intangibles
   
1.2
     
1.3
 
Program production cost amortization
   
1.0
     
1.2
 
Selling, distribution and administration
   
22.4
     
21.6
 

Cost of sales for the nine months ended September 27, 2015 decreased to $1,122,283, or 37.6% of net revenues, from $1,181,647, or 39.7% of net revenues, for the nine months ended September 28, 2014. Lower cost of sales on higher net revenues primarily reflects more favorable product and revenue mix in the first nine months of 2015 compared to 2014. This more favorable product mix reflects higher net revenues from royalty-bearing products, specifically those related to the JURASSIC WORLD, MARVEL and STAR WARS brands, which generally carry higher pricing and, therefore, have a lower cost of sales as a percentage of net revenues.  Furthermore, Entertainment and Licensing segment net revenues, which also have lower cost of sales, were 5.4% of net revenues in the first nine months of 2015 compared to 4.6% of net revenues in the first nine months of 2014.  Lastly, foreign exchange hedges related to product purchases and pricing increases helped to offset the impact of foreign currency fluctuations.

Royalty expense for the nine months ended September 27, 2015 was $230,108, or 7.7% of net revenues, compared to $214,466, or 7.2% of net revenues, for the nine months ended September 28, 2014. Fluctuations in royalty expense are generally related to the volume of entertainment-driven products sold in a given period, especially if there is a major motion picture release. Higher royalty expense in the first nine months of 2015 compared to 2014 reflects higher net sales of MARVEL, JURASSIC WORLD and STAR WARS products partially offset by lower net sales of royalty-bearing TRANSFORMERS products in 2015 compared to 2014.

Product development expense for the nine months ended September 27, 2015 increased to $174,299, or 5.8% of net revenues, from $157,184, or 5.3% of net revenues for the nine months ended September 28, 2014. Higher product development expense, in dollars and as a percentage of net revenues, primarily reflects costs associated with development of the DISNEY PRINCESS and FROZEN product lines under the license agreement with The Walt Disney Company.  The Company will continue to incur these development costs in 2015 in advance of commencement of the licensing period and product shipments for 2016. 

Advertising expense for the nine months ended September 27, 2015 was $288,136, or 9.7% of net revenues, compared to $296,444, or 10.0% of net revenues, for the nine months ended September 28, 2014. The reduction in advertising expense as a percent of net revenues primarily reflects the mix of revenues, including the increase in the Entertainment and Licensing segment, as well as the royalty-bearing product mix discussed above.  Entertainment-backed product lines generally require less in advertising by the Company.

Amortization of intangibles was $35,330, or 1.2% of net revenues, for the nine months ended September 27, 2015 compared to $38,103, or 1.3% of net revenues, in 2014. Higher amortization expense in 2014 compared to 2015 reflects amortization of digital gaming rights reacquired in 2005 and 2007 which became fully amortized in the second quarter of 2015.

Program production cost amortization decreased in the first nine months of 2015 to $29,812, or 1.0% of net revenues, from $35,742, or 1.2% of net revenues, in the first nine months of 2014. Program production costs are capitalized as incurred and amortized using the individual-film-forecast method. 2014 program production cost amortization included a higher level of accelerated amortization of certain programming resulting from revised estimates of future revenues. 

For the nine months ended September 27, 2015, the Company's selling, distribution and administration expenses increased to $668,955, or 22.4% of net revenues, from $643,202, or 21.6% of net revenues, for the nine months ended September 28, 2014, primarily related to higher administration expenses. Foreign exchange resulted in a decrease of $50,200; absent foreign exchange, selling, distribution and administration expenses increased 12% in 2015 compared to 2014, primarily due to higher administration, marketing and sales and distribution costs. Excluding the impact of foreign exchange, higher 2015 administration and sales and marketing expenses are primarily the result of higher performance-based stock compensation, investments in the MAGIC: THE GATHERING brand, depreciation expense and other general cost increases, such as salaries and wages. Higher distribution costs reflect increased net revenues for the first nine months of 2015, excluding the impact of foreign exchange.
 
NON-OPERATING (INCOME) EXPENSE

Interest expense for the third quarter and first nine months of 2015 totaled $24,045 and $72,816, respectively, compared to $24,710 and $69,940 for the comparable and respective periods of 2014. Increased interest expense in the year-to-date period reflects favorable interest rate swap agreements that were in place during the first half of 2014. 

Interest income of $672 and $2,292 in the third quarter and first nine months of 2015, respectively, compared to $745 and $3,236 in the third quarter and first nine months of 2014. Higher average cash balances in 2015 compared to 2014 were more than offset by lower average interest rates, particularly in international jurisdictions.

Other income, net of $(4,463) and $(9,870) for the quarter and nine months ended September 27, 2015, respectively, compared to other expense, net of $17,795 and $10,556 for the quarter and nine months ended September 28, 2014.  Both the third quarter and first nine months of 2015 include a net gain of $6,832 related to the sale of the Company's manufacturing operations. Furthermore, both the third quarter and first nine months of 2014 include a net loss of $12,894 related to the restructuring of the Company's investment in Discovery Family Channel. Absent these items, other (income) expense, net of $2,370 and $(3,037) in the third quarter and first nine months of 2015, respectively, compared to $4,901 and $(2,338) in the third quarter and first nine months of 2014, respectively. In the quarter, favorable other (income) expense, net reflects improved earnings from Discovery Family Channel in 2015 compared to 2014.  In the first nine months of 2015, improved earnings from Discovery Family Channel in 2015 were offset by higher foreign exchange losses in 2015 compared to 2014.

INCOME TAXES

Income taxes totaled $78,242 on pre-tax earnings of $284,617 in the third quarter of 2015 compared to income taxes of $63,899 on pre-tax earnings of $244,054 in the third quarter of 2014. For the nine month period, income taxes totaled $100,100 on pre-tax earnings of $372,578 in 2015 compared to income taxes of $90,077 on pre-tax earnings of $334,566 in 2014. Both periods, as well as the full year 2014, were impacted by certain discrete tax events including the accrual of potential interest and penalties on certain tax positions. During the first nine months of 2015, favorable discrete tax adjustments were a net benefit of $2,024 compared to a net benefit of $2,532 in the first nine months of 2014. The favorable discrete tax adjustment for the first nine months of 2015 includes benefits related to expiration of statutes for certain tax positions and the filing of 2012 and 2013 amended tax returns. Absent discrete items, the adjusted tax rate for the first nine months of 2015 and 2014 were 27.2% and 27.8%, respectively. The adjusted rate of 27.2% for the nine months ended September 27, 2015 is comparable to the full year 2014 adjusted rate 26.5%.

OTHER INFORMATION
 
Historically, the Company's revenue pattern has shown the second half of the year to be more significant to its overall business than the first half. The Company expects that this concentration will continue, particularly as more of its business has shifted to larger customers with order patterns concentrated in the second half of the year. The concentration of sales in the second half of the year increases the risk of (a) underproduction of popular items, (b) overproduction of less popular items, and (c) failure to achieve compressed shipping schedules.

The toy and game business is characterized by customer order patterns which vary from year to year largely because of differences each year in the degree of consumer acceptance of product lines, product availability, marketing strategies and inventory policies of retailers, the dates of theatrical releases of major motion pictures for which the Company has product licenses, and changes in overall economic conditions. As a result, comparisons of the Company's unshipped orders on any date with those at the same date in a prior year are not necessarily indicative of the Company's expected sales for that year. Moreover, quick response inventory management practices result in fewer orders being placed significantly in advance of shipment and more orders being placed for immediate delivery. Although the Company may receive orders from customers in advance, it is a general industry practice that these orders are subject to amendment or cancellation by customers prior to shipment and, as such, the Company does not believe that these unshipped orders, at any given date, are indicative of future sales.

On July 14, 2015, the Company announced its intent to sell its manufacturing operations in East Longmeadow, Massachusetts and Waterford, Ireland to the Cartamundi Group ("Cartamundi").  On August 30, 2015, the Company and Cartamundi consummated this transaction. See Note 9 to the financial statements.

In May 2014, the Financial Accounting Standards Board ("FASB"), in cooperation with the International Accounting Standards Board ("IASB"), issued ASU No. 2014-09, Revenue from Contracts with Customers (ASC 606). This ASU supersedes the revenue recognition requirements in Accounting Standards Codification 605 – Revenue Recognition and most industry-specific guidance throughout the Codification. This new guidance provides a five-step model for analyzing contracts and transactions to determine when, how and if revenue is recognized. Revenue should be recognized to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services.  This ASU is now effective for fiscal years beginning after December 15, 2017, and for interim periods within those fiscal years, and may be adopted early but not before December 15, 2016. The Company is evaluating the requirements of ASU 2014-09 and its potential impact on the Company's financial statements.

In April 2015, the FASB issued ASU No. 2015-03, Interest – Imputation of Interest (ASC 835-30), which simplifies the presentation of debt issuance costs. ASU 2015-03 requires debt issuance costs related to long-term debt to be presented in the balance sheet as a reduction to the carrying amount of the related debt liability, consistent with the presentation of discounts. ASU 2015-03 is effective for fiscal years beginning after December 15, 2015, and for interim periods within those fiscal years, and is eligible for early adoption.  The Company presently records deferred debt costs in other assets in the consolidated balance sheet.  At September 27, 2015, deferred debt costs related to long-term debt totaled $13,099.  Upon adoption, these deferred debt costs will be presented as a reduction of long-term debt.

LIQUIDITY AND CAPITAL RESOURCES

The Company has historically generated a significant amount of cash from operations. In 2014 the Company funded its operations and liquidity needs primarily through cash flows from operations, and, when needed, using borrowings under its available lines of credit and commercial paper program.

During the first nine months of 2015, the Company continued to fund its working capital needs primarily through cash flows from operations and, when needed, lines of credit and commercial paper. The Company believes that the funds available to it, including cash expected to be generated from operations and funds available through its available lines of credit and commercial paper program, are adequate to meet its working capital needs for the remainder of 2015. However, unexpected events or circumstances such as material operating losses or increased capital or other expenditures may reduce or eliminate the availability of external financial resources. In addition, significant disruptions to credit markets may also reduce or eliminate the availability of external financial resources. Although management believes the risk of nonperformance by the counterparties to the Company's financial facilities is not significant, in times of severe economic downturn in the credit markets it is possible that one or more sources of external financing may be unable or unwilling to provide funding to the Company.

As of September 27, 2015 the Company's cash and cash equivalents totaled $551,292, substantially all of which is held outside of the United States. Deferred income taxes have not been provided on the majority of undistributed earnings of international subsidiaries as such earnings are indefinitely reinvested by the Company. Accordingly, such international cash balances are not available to fund cash requirements in the United States unless the Company changes its reinvestment policy. The Company currently has sufficient sources of cash in the United States to fund cash requirements without the need to repatriate any funds. If the Company changes its policy of indefinitely reinvesting international earnings, it would be required to accrue for any additional income taxes representing the difference between the tax rates in the United States and the applicable tax jurisdiction of the international subsidiaries. If the Company repatriated the funds from its international subsidiaries, it would then be required to pay the additional U.S. income tax. The majority of the Company's cash and cash equivalents held outside of the United States as of September 27, 2015 is denominated in the U.S. dollar.

Because of the seasonality in the Company's cash flow, management believes that on an interim basis, rather than discussing only its cash flows, a better understanding of its liquidity and capital resources can be obtained through a discussion of the various balance sheet categories as well. Also, as several of the major categories, including cash and cash equivalents, accounts receivable, inventories and short-term borrowings, fluctuate significantly from quarter to quarter, again due to the seasonality of its business, management believes that a comparison to the comparable period in the prior year is generally more meaningful than a comparison to the prior quarter or prior year-end.

At September 27, 2015, cash and cash equivalents, net of short-term borrowings, increased to $437,322 from $374,161 at September 28, 2014. Net cash provided by operating activities in the first nine months of 2015 was $69,558 compared to $26,826 in the first nine months of 2014. Lower net cash provided by operating activities in 2014 reflects a payment of $58,040 resulting from the settlement of an arbitration award. On a trailing twelve month basis, the Company generated $497,143 in operating cash flows as of September 27, 2015 compared to $380,641 as of September 28, 2014 and $454,411 for the fiscal year ended December 28, 2014.

Accounts receivable increased 6% to $1,390,274 at September 27, 2015 from $1,314,022 at September 28, 2014 and includes a decrease of approximately $167,800 due to a stronger U.S. dollar at September 27, 2015 compared to September 28, 2014. Absent the impact of foreign currency translation, accounts receivable increased approximately 19% reflecting the aforementioned 9% revenue growth, absent foreign exchange translation, in the third quarter of 2015 compared to 2014.  Days sales outstanding increased to 85 days at September 27, 2015 from 80 days at September 28, 2014. The increase was primarily due to increased revenues in international markets which have longer payment terms, as well as timing of collections related to the Company's direct import shipments.

Inventories decreased 10% to $447,090 at September 27, 2015 from $499,150 at September 28, 2014. The inventory balance at September 27, 2015 includes a decrease of approximately $69,800 resulting from a stronger U.S. dollar.  Furthermore, during the third quarter of 2015, the Company finalized the sale of its manufacturing operations in East Longmeadow, MA and Waterford, Ireland, re